Advertisers have many options to reach customers via the internet, and publishers can also make a lot of money from it. One such option is Pay Per Click (PPC), also known as Cost Per Click or CPL. This is where the advertiser pays the website publishers every time the advertisement is clicked. Pay-per-click (PPC), which guarantees instant traffic, gives you the chance to try new business models and allows you to test them. Although the PPC market is competitive, it is well worth it.
Advertisers can now promote products or services to their target audience with different PPC plans. This is not possible with traditional marketing methods like print media, visuals on TV and radio. However, PPC campaign management has greatly expanded the marketing possibilities.
The following PPC platforms are popular and covered in training:

1. Google AdWords is the most well-known and popular PPC network. Google AdWords has the advantage of appearing next to organic search results on Google. Google also offers $100 for you to get started.
2. Twitter: Twitter recently launched a PPC offering. Promoted tweets, promoted trends, and promoted accounts let marketers and advertisers target specific users with relevant content. Promoting tweets is an effective way to reach large audiences and promote products, trade shows, or campaigns. You can also promote your account via PPC on Twitter to increase the number of followers. A large following can be a great way of increasing your social media stats.
3. Facebook: Facebook PPC is a great way to promote your business or brand to your target audience. Facebook is the most visited website with over 7 million users. Facebook advertising is easy to create with a small budget. Another benefit is the ability to laser target your audience so that the ads appear only to them. specially facebook ppc come under the social media optimization course if you want to learn in detail you can click here
4. LinkedIn: LinkedIn announced that it has over 225 million active users in June. This is great news to those still deciding whether or not to use LinkedIn PPC. LinkedIn PPC is relatively new and allows you to target specific job titles. Make sure your PPC ads are compelling enough to get people to click them.
   PPC campaign managers are sought after by business owners who can’t create ads, or don’t know how to reach their target audience, track their competitors or do keyword research. PPC management consultants are in high demand due to the increased popularity of PPC training courses. A great PPC training module includes a practical PPC review on how to get ROI on PPC ads, relevancy of quality score copywriting, importance landing pages, reporting, and analysis.
   Techmagnate CEO, Sarvesh Bagla is an entrepreneur, avid reader, and expert in PPC Training and Internet Marketing. He holds a Master’s Degree in Information Networking, Carnegie Mellon University, Pittsburgh, U.S.A.